Since 1994 the farm in the village of Calvatone has become a benchmark for the organic farmers, thanks to the important goals gained by the cooperative during this period: continuing search of techniques that pursue the lowest environmental impact, production of top-quality products, the cultivation using the less possible water, mulching with not chemically processed paper.

Then the choice of turning organic agricultural crops ' finished ' product, brings Iris to increase the number of worker-members, always in a perspective of mutuality.
Iris works more and more to spreading the organic farming techniques mostly to have closer relationship with its consumer: this is the beginning of the businness relationship with GAS (ethical purchasing Groups), a movement of consumers who want to have a direct trust relationship with producers.