Riccardo Orsoni: sport told in everyday life

With Riccardo Orsoni we produced a series of reels to tell the story of sport through gestures, habits and real moments.

Training, preparation, recovery and nutrition become part of a simple and direct narrative, far from staged images and close to the daily life of those who face every goal with consistency.

The collaboration with Riccardo stems from shared, concrete values: commitment, balance, respect for timing and attention to everyday choices. In the content, pasta naturally becomes part of a conscious eating style, as a food of the Mediterranean tradition and of the everyday table.

An authentic encounter between the journey of an athlete and that of the IRIS organic cooperative supply chain.